About Us
“Developing and Propelling Thai Songkran Festival to Global Festival to Enhance Thai Soft Power” is a research consortium coordinated by Institute of Asian Studies together with a network of researchers from within and outside Chulalongkorn University. The project is supported by Program Management Unit for Competitiveness (PMUC) under the Office of National Higher Education Science Research and Innovation Policy Council. It seeks to present a body of knowledge on key issues related to Thai Songkran and its connections with Songkran festivals in Asian countries. It also aims to design communication guidelines by producing academic database outputs, manuals for practical applications, prototype product concepts, and creative activities to cultivate cultural experiences. Furthermore, it seeks to provide insights into global festival management systems by studying lessons learned from successful festivals.
Created By
Project Leader
Associate Professor Pavika Sriratanaban, PhD
Project Manager
Sirikorn Thareeratananvibool
Web Development
Supanat Homhuan
Project Member
Dollaya Tiantong, PhD.
Assistant Professor Punthumadee Katawandee, PhD.
Associate Professor Unruan Leknoi, PhD.
Assistant Professor Jirayudh Sinthuphan, PhD.
Professor Patcha U-Tiswannakul, PhD.
Assistant Professor Thitirat Panbamrungkij, PhD.
Associate Professor Unruan Leknoi, PhD.
Associate Professor Surat Horachaikul
Adisorn Semyaem
Kulnaree Nukitrangsan, PhD.
Trongjai Hutangkura, PhD.
Tanintorn Limpisiri
Bussarin Duangden
Chadalak Samrithnunt
Project Consultant
Professor Sunait Chutintaranond, PhD.
Associate Professor Rittirong Jiwakanon
Art Designer
Shaw Hong Ser
Phannapast Taychamaythakool
Associate Professor Pijitra Suppasawatgul
Luxsnai Songsiengchai, PhD.
Dollada Chuenjan
Priya Surachai
Boon-arak Raksawon, PhD.
Assistant Professor Trid Haritaworn
Assistant Professor Noppadol Sangwalpetch
Ekasit Meepraseartsagool, PhD.
Weerin Santiworarak
Phannapast Taychamaythakool
Piyounggul Suparsorn
Varakorn Wimuttichai
Kaewnimit Rungcharoenkit
Created By
Project Leader
Associate Professor Pavika Sriratanaban, PhD
Project Manager
Sirikorn Thareeratananvibool
Art Designer
Shaw Hong Ser
Phannapast Taychamaythakool
Web Development
Supanat Homhuan
Project Consultant
Professor Sunait Chutintaranond, PhD.
Associate Professor Rittirong Jiwakanon
Project Member
Dollaya Tiantong, PhD.
Assistant Professor Punthumadee Katawandee, PhD.
Associate Professor Unruan Leknoi, PhD.
Assistant Professor Jirayudh Sinthuphan, PhD.
Professor Patcha U-Tiswannakul, PhD.
Assistant Professor Thitirat Panbamrungkij, PhD.
Associate Professor Unruan Leknoi, PhD.
Associate Professor Surat Horachaikul
Adisorn Semyaem
Kulnaree Nukitrangsan, PhD.
Trongjai Hutangkura, PhD.
Tanintorn Limpisiri
Bussarin Duangden
Chadalak Samrithnunt
Associate Professor Pijitra Suppasawatgul
Luxsnai Songsiengchai, PhD.
Dollada Chuenjan
Priya Surachai
Boon-arak Raksawon, PhD.
Assistant Professor Trid Haritaworn
Assistant Professor Noppadol Sangwalpetch
Ekasit Meepraseartsagool, PhD.
Weerin Santiworarak
Phannapast Taychamaythakool
Piyounggul Suparsorn
Varakorn Wimuttichai
Kaewnimit Rungcharoenkit
